DITA Eyewear

Founded in 1995, DITA reinvented eyewear bytranscending its conventions, creating adiscreet luxury with product rangingfrom bold character frames to newinterpretations of timeless shapesthrough innovative technology.

DESIGN THAT FINDS BEAUTY IN PURPOSE.

FOCUS. DISCIPLINE. TIME. SACRIFICE. FAILURE. SUCCESS. QUALITIES THAT MAKE THE ORDINARY EXTRAORDINARY, WHICH IS WHY EACH DESIGN IS TREATED INDEPENDENTLY, TAKING MONTHS FROM CONCEPTION TO PRODUCTION.